Archive for February, 2010

Reflections on EXPO 2010

Thursday, February 18th, 2010

Trade shows always require an enormous effort in planning and setup just for a few days of meet ‘n’ greets with our existing customers and hopefully with a few new customers as well. Last week’s Closet & Home Organization Expo, held in Long Beach, California, was no exception. But we always thoroughly enjoy this annual event and the opportunity to see friends, colleagues and clients.

Having done this for so long now, setting up the actual booth with our many new products goes quickly. Here’s a shot of our finished exhibit:

Sidelines' EXPO Booth Display

Sidelines' EXPO Booth Display

This year we previewed some brand new products coming out later this year for the kitchen and pantry. These are pretty nifty pull-out racks that glide in and out silently on soft-close, ball-bearing mechanisms, so they feel light as air since there’s no effort needed to move them around. Here’s what our “kitchen products” wall display looked like:

Sidelines' Kitchen Products

Sidelines' Kitchen Products

On the left side you can see our new, tall Pull-Out Pantry Rack. And then our smaller and shorter Pull-Out Adjustable Cabinet Rack is shown in the middle at bottom, under the PressFix ironing board which is folded up, stored away.

We had lots of comments on these new items, most of which leaned towards the “this is so long overdue for the industry” type sentiments. We think so too! These will be available later in the year. (Watch this space for a future release date on these.) They are currently available for standard depth kitchen cabinetry (greater than 19” deep) in several widths and all with adjustable height ranges.

A couple of the other big previews we showed off at EXPO was on our “closet products” wall. We unveiled two new sliding mirror products for mounting on closet section side panels. Here’s the small one that’s designed as a three-panel model:


3-Way Mirror and Deluxe Double Rack

This one is only two feet tall, and the side mirrors hinge in over the main mirror for easy storage. You can also see our new Deluxe Double Rack mounted above the mirror in this photo. The DDR is actually a hardware plate added to our existing Deluxe Tie, Belt or Valet Rack units so that you can double the amount of rack storage (of your choice). You can use two tie racks, or belt racks, or one of each on either side of this new hardware plate.
We’ll have more on all these new products as they become available. There were several more items unveiled at the show. Keep checking back for more news from the organization front!